Privacy Policy

This Privacy Policy explains what personal data is collected when you use the Love Patterns website and services (the "Website", "Service"), how that personal data will be used and shared, and how you can control it.

"GDPR" means the General Data Protection Regulation (EU) 2016/679.

"EU/EEA" includes all current member states of the European Union and the European Economic Area.

"Process", in respect of personal data, includes to collect, store, use, and disclose to others.

"CCPA" means the California Consumer Privacy Act of 2018.

"PIPEDA" means Canada's Personal Information Protection and Electronic Documents Act, and "PIPA" means Alberta's Personal Information Protection Act.

Table of contents

1. Categories of personal data we collect
2. For what purposes we process personal data
3. Under what legal bases we process your personal data (EEA users)
4. With whom we share your personal data
5. How you can exercise your privacy rights
6. Age limitation
7. International data transfers
8. Changes to this Privacy Policy
9. California privacy rights
10. Canadian privacy rights
11. Data retention
12. How "Do Not Track" requests are handled
13. Personal data controller
14. Contact us

1. Categories of personal data we collect

We collect data you give us voluntarily, data we collect automatically, and, in some cases, data we receive from third parties.

1.1 Data you give us

You provide information about yourself when you take the Love Patterns quiz, create an account, purchase a report, invite a partner, and use the Service. This may include:

• Account and contact data: your first name and email address.
• Assessment data: your answers to the Love Patterns quiz questionnaire, and the personality pattern and related results we generate from those answers.
• Partner and invite data: if you send a partner invite, we collect and store the identifier that links your account to your partner's account; if you accept a partner invite, we collect your name, email, and quiz responses in connection with the invite you were sent.
• Optional information you choose to share: for example, information you provide when contacting our support team.

Your quiz answers and the pattern generated from them describe aspects of your relational tendencies and self-perception. We treat this information with care and use it to provide and personalize the Service as described below.

1.2 Data we collect automatically

1.2.1 How you found us. We collect data about your referring URL (the place on the web where you were when you tapped on our ad or link), including any affiliate or referral identifier attached to the URL.

1.2.2 Device and location data. Examples include: language settings, IP address, time zone, type and model of device, device settings, operating system, internet service provider, and browser information.

1.2.3 Usage data. We record how you interact with the Service, for example which pages you view, which features you use, and how often and for how long you use the Service.

1.2.4 Transaction data. When you make payments through the Service, you provide financial account data, such as your card number, directly to our third-party payment processor. We do not collect or store full payment card numbers. We may receive related transaction data, including the date, time, and amount of the transaction and the type of payment method used.

1.2.5 Cookies. A cookie is a small text file stored on your device. We use session cookies (which expire when you close your browser) and persistent cookies (which remain for a period of time), as well as similar technologies such as tracking pixels, to operate the Service, remember your preferences, and assist with analytics and advertising.

Where required, a consent banner appears on your first visit, and you can revisit your choices at any time via "Privacy Settings" in the footer of the Website.

2. For what purposes we process personal data

2.1 To provide our Service.

To create and maintain your account, deliver your Love Pattern result and paid Solo and Couple Reports, and prevent or address technical issues. To host your data and operate the Service, we use third-party cloud hosting and database providers.

2.2 To customize your experience.

We use your quiz results and account activity to tailor the content of the Service to you, for example to select the pattern-specific report content that matches your results and, if applicable, your partner's results.

2.3 To provide customer support.

We use your data to respond to your requests and to send you service-related communications, such as notices about performance, security, payment transactions, and changes to our Terms or this Privacy Policy.

2.4 To communicate with you about your use of the Service.

We may contact you by email with information about the Service. The tools we use may record when a message was opened or interacted with. We use a third-party email delivery provider to send these messages.

2.5 To research and analyze use of the Service.

This helps us understand, maintain, improve, and develop the Service and test new features. We use third-party analytics providers for this purpose, which may place cookies on your device and provide us aggregated information about how the Service is used.

2.6 To send you marketing communications.

We may add your email to our marketing list and send you information about our products and offers. You can unsubscribe at any time using the link in the footer of our marketing emails.

2.7 To personalize our ads.

We and our advertising partners, including Google and Meta (Facebook and Instagram), may use your data to show you relevant ads and to measure ad performance, including through pixels and similar technologies placed on the Service. You can influence personalized advertising through your browser's cookie settings, our consent management tool, and the opt-out resources below:

• Network Advertising Initiative — http://optout.networkadvertising.org/
• Digital Advertising Alliance — http://optout.aboutads.info/
• Digital Advertising Alliance (Canada) — http://youradchoices.ca/choices
• Your Online Choices (EU) — http://www.youronlinechoices.com/

2.8 To process your payments.

We use a third-party payment processor to handle purchases. We do not store or collect your full payment card details ourselves; that information is provided directly to our payment processor.

2.9 To operate our affiliate and referral programs.

We may use referral identifiers to attribute purchases to affiliates and to pay commissions.

2.10 To enforce our Terms and prevent fraud.

We use personal data to enforce our agreements and to detect, prevent, and address fraud and unauthorized use of the Service.

2.11 To comply with legal obligations.

We may process or share your data when the law requires it.

3. Under what legal bases we process your personal data (applies only to EEA-based users)

3.1 Your consent.

We rely on consent to send you marketing communications (which you may withdraw at any time via the unsubscribe link) and to store or access information on your device via non-essential cookies and similar technologies (which you may withdraw via our consent management tool).

3.2 To perform our contract with you.

We rely on this basis to provide the Service, deliver your reports, customize your experience, manage your account, provide support, communicate with you about your use of the Service, and process your payments.

3.3 For our (or others') legitimate interests.

Unless overridden by your interests or fundamental rights. We rely on legitimate interests to communicate with you about your use of the Service, to research and analyze use of the Service, to send marketing and personalize ads in a measured way, and to enforce our Terms and prevent fraud.

3.4 To comply with legal obligations.

4. With whom we share your personal data

We share information with third parties that help us operate, provide, improve, and market the Service:

4.1 Service providers

Including: cloud hosting and database providers; payment processors; analytics providers; email delivery services; marketing and advertising partners such as Google and Meta; and affiliate tracking providers. We describe these purposes in Section 2.

4.2 Your partner (limited).

If you invite a partner or accept a partner invite, we share the resulting Couple Report content, which reflects both partners' patterns and the dynamic your two patterns produce together, with both partners.

4.3 Law enforcement and public authorities.

We may disclose personal data to enforce our Terms, protect our rights and the safety of others, and respond to lawful requests from courts, regulators, and law enforcement.

4.4 In a corporate transaction.

If we are involved in a merger, acquisition, financing, reorganization, or sale of assets, customer information may be among the transferred assets.

5. How you can exercise your privacy rights

You have the right to:

• Access, review, update, or correct your personal data, or request a copy of it, by emailing hello@lovepatterns.org.
• Delete your personal data by emailing hello@lovepatterns.org. When you request deletion, we will use reasonable efforts to honor it, subject to any data we must legally retain.
• Object to or restrict our use of your personal data by emailing hello@lovepatterns.org.

When you delete your account, you will lose access to your quiz results, reports, and any invites tied to your account. We may retain certain data where required to meet legal obligations. Any refund of a purchase is governed by our Terms and Conditions.

Additional rights for EEA-based users: you may lodge a complaint with your local data protection supervisory authority, and you may request your data in a portable, machine-readable format by emailing hello@lovepatterns.org.

6. Age limitation

The Service is intended for users 18 years of age and older, and we do not knowingly collect personal data from anyone under 18. (In the EEA, we do not knowingly process the data of anyone below the age required for valid consent in their country, which is at least 16.) If you believe someone under these ages has provided us personal data, please contact hello@lovepatterns.org and we will delete it.

7. International data transfers

We may transfer personal data to countries other than the one in which it was collected in order to provide the Service. Where we transfer personal data originating from the EEA to a country that does not provide an adequate level of data protection, we rely on appropriate safeguards, in particular Standard Contractual Clauses approved by the European Commission, the EU-U.S. Data Privacy Framework where applicable, or a European Commission adequacy decision.

8. Changes to this Privacy Policy

We may modify this Privacy Policy from time to time. If we make material changes, we will notify you through the Service or by other available means. By continuing to use the Service after changes take effect, you agree to the revised Privacy Policy.

9. California privacy rights

The CCPA gives California residents the right to know what personal information we collect, use, and share; the right to request deletion; the right to opt out of the "sale" or "sharing" of personal information; and the right not to be discriminated against for exercising these rights. Sections 1, 2, and 4 describe the information we collect, why, and with whom we share it. To exercise these rights, email hello@lovepatterns.org. You may use an authorized agent, subject to verification.

10. Canadian privacy rights

For users in Canada, we handle personal information in accordance with PIPEDA and applicable provincial laws including Alberta's PIPA. You have the right to access the personal information we hold about you, to request correction of inaccurate information, and to withdraw consent (subject to legal or contractual restrictions). To exercise these rights, contact hello@lovepatterns.org. You may also contact the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner of Alberta.

11. Data retention

We retain your personal data for as long as reasonably necessary to provide the Service and for the purposes set out in this Policy, including for the period you maintain an account, and as needed to comply with our legal obligations, resolve disputes, and enforce our agreements.

12. How "Do Not Track" requests are handled

Because no common "Do Not Track" (DNT) standard has been adopted, we currently do not respond to DNT browser signals. Third-party services may collect information about your activity over time and across services and may not honor DNT signals; please review their privacy policies.

13. Personal data controller

Growth Labs Inc., a company registered in the province of Alberta, Canada, with registered office at #314 - 222 Baseline rd, Sherwood Park, AB T8H 1S8, Canada, is the controller of your personal data.

14. Contact us

For any questions about this Privacy Policy or your personal data, contact us at hello@lovepatterns.org.

Growth Labs Inc.
#314 - 222 Baseline rd, Sherwood Park, AB T8H 1S8, Canada
Email: hello@lovepatterns.org